In the world of digital marketing, success stories often revolve around innovative strategies and effective execution. One such inspiring tale is that of a savvy digital marketer who managed to turn a profit of 5 lakh in just two months by selling a digital marketing course. Let’s delve into the journey and strategies behind this remarkable achievement.
Knowledge is the Key:
Our digital marketer had a solid foundation in various aspects of digital marketing. From website designing to paid advertising and graphic designing, he possessed expertise in multiple domains.
This proficiency allowed him to craft a comprehensive digital marketing course that catered to the diverse needs of aspiring marketers.
The Planning:
The success story began with meticulous planning. The marketer registered his business, opened a current bank account, and applied for a payment gateway to streamline financial transactions.
He also invested in creating a user-friendly website equipped with a Learning Management System (LMS). To keep overhead costs manageable, he assembled a team of expert trainers who worked as freelance associates.
Relation & Connection:
Harnessing the power of networking, our digital marketer leveraged his connections to amplify his reach. He collaborated with a popular YouTuber boasting a substantial following of 2.5 lakh subscribers.
Through an interview podcast, he addressed prevalent issues in skill education among students and marketing challenges faced by businesses in tier 2 and tier 3 cities.
By showcasing how his digital marketing course addressed these pain points, he captivated the audience’s interest. To incentivize viewers, he offered a special coupon code for a 50% discount on his course, exclusively through the YouTuber’s channel.
The Maths behind the Plan:
The digital marketing course was priced at Rs. 20,000, but with the discount, it became Rs. 10,000. The YouTuber’s channel garnered an average of 50,000 views per video, resulting in 500 qualified inquiries. With a conversion rate of 20%, approximately 100 students enrolled in the course, generating a revenue of Rs. 10,00,000.
Considering the expenses, which included the fees for two quality trainers at Rs. 20,000 each per month (totaling Rs. 4,80,000) and an approximate influencer fee of Rs. 20,000, the total expenditure amounted to Rs. 5,00,000.
Conclusion:
In just two months, our digital marketer managed to generate a net profit of approximately 5 lakh by strategically selling his digital marketing course.
Through a combination of expertise, planning, strategic partnerships, and effective pricing, he not only achieved financial success but also empowered aspiring marketers with valuable skills.
This success story underscores the immense potential of digital marketing when leveraged with creativity and strategic thinking.
But it was not the End
After tasting success with his initial course launch, our digital marketer didn’t rest on his laurels.
Instead, he focused on scaling up his business for future growth. He diversified his course offerings, introducing advanced modules and specialized workshops to cater to a broader audience.
Additionally, he expanded his marketing efforts by tapping into various online channels such as social media advertising, email marketing, and search engine optimization.
By continuously refining his strategies and investing in ongoing education, our digital marketer positioned himself for sustained success and long-term profitability in the competitive digital marketing landscape.